Cookies Policy
Introduction
Welcome to midentcare.com. Your privacy is important to us, and we are committed to protecting your personal data. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences on our website. Our website is compatible with Consent Mode v2, ensuring compliance with privacy regulations in various regions including the European Union (GDPR), California (CCPA/CPRA), Brazil (LGPD), and South Africa (POPIA), among others.
What are Cookies?
Cookies are small text files stored on your device by your web browser. They are used to make websites work efficiently and provide information to the site owners. Cookies help us remember your preferences, enhance your user experience, and collect data for analytics and marketing purposes.
Types of Cookies We Use
We use the following types of cookies on our website:
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Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features such as page navigation, secure access, and load balancing. Without these cookies, certain services and functionalities cannot be provided.
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Customization Cookies: These cookies remember your preferences, such as language settings and login information, to provide a more personalized experience.
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Statistical Cookies: These cookies collect anonymous data about how visitors use our website. This helps us improve the site’s performance and understand user behavior.
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Marketing Cookies: These cookies track your online activity to help us deliver more relevant advertisements and measure the effectiveness of our advertising campaigns.
Consent for Using Cookies
When you visit our website, a cookie consent bar will appear, allowing you to select which cookies you permit us to use. By setting your preferences and continuing to browse our site, you consent to our use of cookies in accordance with this policy. Our website is equipped with Consent Mode v2, which dynamically adjusts the behavior of tags based on your consent choices.
How Consent Mode v2 Works
Consent Mode v2 enables us to customize how Google tags respond to your consent status for cookie usage. If you do not consent to the use of analytical or advertising cookies, these tags will automatically switch to limited data collection, ensuring privacy compliance while still providing valuable insights into website traffic and user behavior.
Consent Mode v2 includes four consent types:
- ad_storage: Allows for the collection and storage of data necessary for delivering personalized ads based on user actions.
- ad_user_data: Pertains to the collection and usage of data that can be associated with the user for ad customization and optimization.
- ad_personalization: Permits the use of user data for ad personalization and providing more relevant content.
- analytics_storage: Relates to the collection and storage of data for analytics, enabling websites to analyze user behavior and enhance user experience.
Regional Compliance and Handling
European Union (GDPR)
Under the General Data Protection Regulation (GDPR), we are required to obtain explicit consent from users before collecting any personal data through cookies. Our cookie consent bar will prompt EU users to provide their consent before any non-essential cookies are activated. Users can also withdraw their consent at any time through the cookie settings available on our website.
California (CCPA/CPRA)
In compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), we inform California residents about their rights to opt-out of the sale of their personal information. Our website includes a “Do Not Sell My Personal Information” link, allowing users to exercise this right. We also provide detailed information about the cookies we use and how users can manage their cookie preferences.
Brazil (LGPD)
The Lei Geral de Proteção de Dados (LGPD) requires us to obtain consent from users in Brazil before processing their personal data. Our cookie consent bar ensures that Brazilian users are informed about the cookies we use and can choose to accept or decline them. Users can manage their cookie preferences at any time through the settings available on our website.
South Africa (POPIA)
The Protection of Personal Information Act (POPIA) mandates that we obtain consent from South African users before processing their personal information. Our cookie consent bar allows users to grant or withdraw consent for the use of cookies, ensuring compliance with POPIA. Detailed information about the types of cookies we use and their purposes is provided to users.
Other Regions
For users in other regions, we strive to comply with local data privacy laws and regulations. Our cookie consent bar and policy are designed to be flexible and adaptable to meet various legal requirements. Users can manage their cookie preferences and learn more about the cookies we use through the information provided on our website.
Managing Your Cookie Preferences
You can manage your cookie preferences at any time through our cookie consent bar. Additionally, you can adjust your browser settings to block or delete cookies. Below are links to guides for the most common browsers:
Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Cookies
We work with third-party service providers, such as Google, Facebook, and others, to provide analytics and advertising services. These providers may set cookies on your device to collect data about your online activities across websites. The use of cookies by these third parties is governed by their privacy policies.
Third-party services we use include:
- Facebook, Inc.: Login via Facebook, ad evaluation, remarketing.
- Google LLC: Login via Google, ad evaluation, remarketing.
- Seznam.cz, a.s.: Ad evaluation, remarketing.
- Avenue 81, Inc.: Ad evaluation.
- Criteo SA: Remarketing.
Data Privacy and Security
We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
Contact Us
For any questions regarding our use of cookies, please contact us at customersupport@midentcare.com.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The last update was on August 1, 2024.
Thank you for visiting midentcare.com. We value your privacy and strive to provide a safe and enjoyable browsing experience.